With the German Innovation Awards, the German Design Council pays tribute to forward-looking innovations with a long-term impact that offer added value for the user. There were 695 entries in total, including submissions from industry giants such as Samsung,Bosch,Deutsche Telekom and the Swiss group ABB, as well as hidden champions and start-ups.
“User-centred design is at the heart of our assessment process for all the submitted innovations. This is the distinguishing feature of the German Innovations Awards,” explained Andrej Kupetz, CEO of the German Design Council. “And this is most successful when the future users are involved in the product and design development from an early stage. A lot of companies have realised this, and have adopted methods accordingly to ensure that they develop the best possible products.”
Photos from the awards ceremony, a list of the 36 Gold winners and the corresponding pictures can be found at: http://bit.ly/GIApresse
Information about all winners can be found here: www.german-innovation-award.de/en/winners
The German Innovation Awards are divided into two competition categories: “Excellence in Business to Consumer” and “Excellence in Business to Business”. Winners were also selected for the additional category “Design Thinking”. The jury awarded the titles “Gold”, “Winner” and “Special Mention” in a total of 40 sub-categories.
How the jury reached its decision
The assessment criteria for the German Innovation Awards include factors such as the level of innovation, benefits for the user and cost efficiency. The innovation strategy is expected to take into account aspects such as social, ecological and economic sustainability, as well as the use of energy and resources. Factors such as the potential for site development and job creation, longevity, market maturity, technical quality and functionality, use of materials and synergy effects also play a decisive role in the jury’s decision. The winners were chosen by a high-calibre jury comprising physicists, patent advisors, computer scientists, finance specialists, product designers, technology historians and marketers. “This way we can guarantee an individualised, impartial and professional assessment,” emphasised Kupetz.
German Design Council – the organisation behind the competition
The German Innovation Awards were initiated and continue to be organised by the German Design Council, created in 1953 by the German Federal Parliament and endowed by the Federation of German Industries. For over 66 years the German Design Council Foundation has been pursuing its goal of promoting German companies that have what it takes to compete in the market.
Its competitions, exhibitions, conferences, seminars and publications make a significant contribution to the sharing of knowledge on all aspects of design, innovation and branding. Currently, over 300 German and international companies employing more than two million people are members of the German Design Council Foundation.
More about the German Design Council: www.german-design-council.de/en