Connected Window Projection
Winner
Excellence in Business to Business
Automotive Technologies
Details
Connected Window Projection turns a vehicle’s rear side window into an exterior-facing display for personalised content like welcome messages, vehicle status, or branding. Innovative projection technology delivers high-resolution visualizations in brilliant colors. Integrated into the roof lining, it allows flexible installation and retrofitting. A connected ECU enables real-time, context-aware content delivery and supports new service models—enhancing user engagement, brand visibility, and emotional connection in mobility experiences.
The Jury‘s Statement
The challenge of redesigning vehicle communication and user experience in urban spaces is convincingly addressed with the Connected Window Projection. It transforms the rear side window into an innovative communication surface that displays personalized messages and relevant information. The flexible integration into the roof lining allows for easy retrofitting and opens up a variety of application possibilities. Real-time, context-dependent content creates an emotional connection between the vehicle and its surroundings, while the energy-efficient projection takes sustainability aspects into account. This results in a novel interface that elegantly combines brand presence and user interaction and promotes forward-looking business models in the mobility sector.
