Emotional Cockpit
Winner
Excellence in Business to Business
Automotive Technologies
Credits
Company / Customer
Details
Our Emotional Cockpit combines customizability with bold, innovative design. In a unique blend of aesthetics and functionality, the two displays are covered by luxurious Swarovski crystals with colourful effect coating. Complementing the experience is the world's first customizable E-Ink trimline display that spans the entire length of the dashboard, allowing for extensive personalization and further enhancing the emotional connection between the driver and the vehicle.
The Jury‘s Statement
In the automotive industry, where functionality and aesthetics are equally important, solutions that establish a truly emotional connection between driver and vehicle are often lacking. The »Emotional Cockpit« addresses this challenge by combining personalization, premium materials, and state-of-the-art technology into an impressive overall concept. With luxurious Swarovski crystals that enable a distinctive interaction through an integrated AI assistant, and the innovative E Ink decor display allowing comprehensive interior personalization, this solution offers an experience that surpasses conventional vehicle interiors. Through the intelligent use of technology and design, the »Emotional Cockpit« sets a convincing example for the development of contemporary interior concepts, demonstrating how emotion and functionality can be effectively combined for the future.
