Krämer Automotive HMI Design Concept
Winner
Excellence in Business to Business
Automotive Technologies
Details
The HMI design concept standardizes core functions and requirements for infotainment systems and digital cockpits. It enables rapid customization, with customisable themes, colours, and fonts. High contrast, readability, clear structures, simple navigation, and modern UX standards ensure an intuitive user experience. Its modular design guarantees consistency, flexibility, and quick adaptation to project needs.
The Jury‘s Statement
The increasing complexity of digital vehicle interfaces requires a clear, intuitive design that combines safety and user-friendliness. The Automotive HMI Concept addresses this precisely, creating a harmonious connection between functionality and design. It impresses with a modular structure that enables quick adjustments and individual customization options. Clear structures, high readability, and a well-thought-out colour and font concept ensure easy navigation and reduce distractions in road traffic. The flexible orientation towards different markets and target groups underscores the innovative approach, which unites modern user expectations with current standards, thus creating a forward-looking experience.
