Personalized Cockpit
Winner
Excellence in Business to Business
Automotive Technologies
Details
The project idea “Personalized Cockpit” aims to make the driving experience more emotional and individual through a highly customisable display environment. At its core are innovative technologies such as a power-saving Colour E Ink Decor Display and a curved 47.8" pillar-to-pillar LCD with matrix backlight. Complemented by a 14" touch display, this creates a visual platform for personal content and themes. The cockpit becomes a creative canvas that strengthens brand loyalty and opens up new experiential worlds – a forward-looking step toward next-gen personalisation.
The Jury‘s Statement
The increasing complexity of modern vehicle instruments makes it difficult to create a personalized and emotional driving experience. The Personalized Cockpit offers an innovative solution by providing a highly customizable display environment that flexibly adapts to personal preferences and needs. By combining various large-format and energy-efficient screens, a creative platform is created that not only facilitates interaction but also opens up new experiential worlds and strengthens brand loyalty. This forward-looking design combines user orientation with a conscious approach to resources, setting new standards for personalization in the automotive sector.
