Surface Projection Cockpit
Winner
Excellence in Business to Business
Automotive Technologies
Details
Surface Projection transforms vehicle interiors into immersive light experiences using compact RGB projectors. Up to three synchronised units create a seamless pillar-to-pillar projection across dashboard and headliner surfaces. Integrated discreetly into the roof, the system enables emotional brand storytelling, ambient moods, and functional UI cues like ADAS notifications. Light becomes a dynamic design medium, offering personalisation, continuous updates, and a future-ready platform for evolving in-car experiences.
The Jury‘s Statement
Vehicle interiors often offer little space for individual design and interactive communication, even though emotional experiences and functional information are particularly important here. The Surface Projection Cockpit transforms interiors through innovative surface projection into vibrant lightscapes that seamlessly extend across multiple projectors. This solution opens up diverse possibilities for individual design and brand presentation by using light as a flexible medium that integrates both atmospheric ambiance and useful cues. The discreet integration into the vehicle roof ensures an elegant implementation that enhances driving comfort and creates new forms of interaction. This results in a holistic experience that inspiringly unites technology and design, turning the interior into an emotional space for drivers and passengers.
