NASH - Natural Shaving
Winner
Excellence in Business to Consumer
Beauty & Care
Details
NASH is the first true alternative to entrenched razor brands, disrupting the oligopolistic shaving market with sustainable, high-quality system razors. NASH combines high-tech with sustainability: razor handles made from biocomposite, grass paper packaging, and vegan natural cosmetics offer eco-friendly yet affordable shaving alternatives. The minimalist design of NASH razors creates a deliberate contrast to the over-engineered, "spaceship" models filled with rubber and plastic from established brands, blending elegance with functionality. Sales are primarily conducted through the company's online shop.
The Jury‘s Statement
Many shaving products rely on environmentally harmful materials and ingredients that are neither skin- nor eco-friendly. »NASH - Natural Shaving« offers a convincing alternative by combining high-quality razor handles made from biocomposites, vegan natural cosmetics, and recyclable packaging. This concept merges contemporary sustainability with a minimalist design that balances elegance and functionality, appealing to a conscious and discerning target audience. With a holistic approach that integrates environmental responsibility, skin compatibility, and aesthetic appeal, this product sets remarkable standards in the field of modern personal care.
