r507 addressable promotion service
Winner
Excellence in Business to Business
Electronic Technologies
Details
By integrating a touch & click-responsive display button into the r507 remote, ruwido opens endless possibilities for TV service providers, and transforms a remote into a service. viewers can now receive targeted notifications directly on the remote, and with a simple touch a preview is displayed on the TV. If the end user is interested, pressing the button opens additional information. this solution enables targeted promotions, transforming the remote into a tool for increased viewer engagement and a revenue-generator for service providers. And with production in austria this remote also comes with a unique feature: a clean conscience.
The Jury‘s Statement
Addressing TV viewers directly with personalized content presents a challenge for many service providers, as traditional communication channels are often imprecise or difficult to measure. With the »r507 addressable promotion service«, ruwido offers an intelligent solution that transforms remote controls into interactive service platforms. By integrating a touch- and click-enabled display, notifications can be placed precisely and instantly, requiring only a simple press of a button to access content on the TV – user-friendly and efficient.
