Human Digital Twins – ai in eCom
Winner
Excellence in Business to Business
Information Technologies | Functional Software
Details
The Digital Twin Project is a response to the structural shift in fashion production. It combines more than 30 years of experience in fashion photography with a fully in-house developed AI workflow based on ComfyUI. New visual worlds for e-commerce, campaigns, social media, and moving image are created from existing PDP content, without additional shoots. Products, materials, and fits remain unchanged. AI expands creative possibilities and makes existing production scalable, efficient, and operationally usable.
The Jury‘s Statement
The fashion industry faces the challenge of producing creative content efficiently and in a resource-efficient manner without compromising on quality. Human Digital Twins ai combines years of experience in fashion photography with an innovative, locally operated AI workflow that transfers existing images into realistic, new environments. This creates numerous additional visual worlds for e-commerce, campaigns and social media without altering products or fits. This hybrid model combines human expertise with technical precision, creates legally compliant and scalable solutions, and opens up creative possibilities that make digital commerce future-proof and resource-efficient.
