Living Brands
Winner
Excellence in Business to Consumer
Kitchen
Details
Living Brands® revolutionizes the presentation of sparkling wine and beer by combining innovative nucleation technology with branded glasses – exclusively from RASTAL. Living Brands® precisely directs bubble formation to the printed brand on the side of the glass, creating a unique and visually striking effect. The brand becomes the focal point, delivering a distinctive drinking experience. This technology seamlessly integrates into existing glass designs without requiring special handling beyond the typical use of the glass.
The Jury‘s Statement
The presentation of beverages such as beer and sparkling wine often suffers from the fact that brand messages are rarely integrated visually into the moment of enjoyment. The »Living Brands« technology addresses this potential in a remarkable way: By using precise laser technology, bubble formation in the glass is directed towards the brand logo, creating a visual experience that prominently highlights the brand while also supporting the perception of the beverage’s freshness. This pioneering combination of functionality and aesthetics not only redefines how beverages are perceived but also integrates seamlessly into existing glass designs, making it particularly appealing for both private and gastronomic use.
