PURIFAIR
Winner
Excellence in Business to Business
Materials & Surfaces
Details
Customers often notice an unpleasant chemical smell when unboxing a new mattress—caused by off-gassing VOCs from foam and adhesives. These odours create a bad first impression, delay use for 48 hours, and may cause irritation, leading to complaints and returns. PURIFAIR revolutionizes the unboxing experience with Cucurbituril technology that captures VOCs at the source, ensuring a fresher, healthier experience. Tested, 80 % of users were ready to sleep on their mattress in just 2 hours. PURIFAIR boosts satisfaction, reduces returns, and positions your brand as the preferred choice.
The Jury‘s Statement
Many mattresses emit an unpleasant chemical odor upon unpacking, which not only delays initial use but often leads to dissatisfaction and product returns. Utilizing supramolecular cucurbituril technology, "Purifair" offers a convincing solution by binding volatile organic compounds at their source, ensuring a fresh and pleasant unpacking experience. This well-conceived and versatile development combines efficiency with sustainability, demonstrating how innovative materials and surface technologies can effectively enhance both customer experience and production processes.
