Rodenstock B.I.G. EXACT® Sensitive
Winner
Excellence in Business to Consumer
Medical & Health
Details
With B.I.G. VISION® FOR ALL, the mission of Rodenstock is to provide better vision to all spectacle wearers. We recognise that every person and every eye are unique and different. That's why we use thousands of data points to measure and determine the parameters of the eye and use this data to produce the lenses customised according to the biometric parameters of each individual eye. As innovation leader in lenses, we strive for improvement and have now taken a further step to mark the next evolution in B.I.G. VISION® with B.I.G. EXACT® Sensitive - the world’s first spectacle lenses optimised for individual visual sensitivity and biometry.
The Jury‘s Statement
Many eyeglass lenses face limitations when it comes to precisely addressing the individual differences in eyes and visual perception. With »B.I.G. EXACT® Sensitive«, Rodenstock has developed an advanced solution that integrates both the biometric properties and the visual sensitivity of wearers into its design. This holistic approach results in an optimized visual experience, significantly enhancing both visual comfort and quality.
