REWE Pick&Go – Breaking the Habit
Winner
Excellence in Business to Business
Retail & Trade Solutions
Details
REWE presents Pick&Go – a groundbreaking technology that is redefining the shopping experience in Germany. The concept is simple: walk in, grab your products, and walk out. At first, skipping the checkout might feel almost like stealing. But thanks to in-store cameras and sensors, your items are registered automatically as you shop. With this innovation, REWE becomes the first company in Germany to offer a fully checkout-free shopping experience—maximizing flexibility and saving time. This pioneering approach sets REWE apart from the competition and establishes new industry standards.
The Jury‘s Statement
Traditional shopping processes often require time and patience—particularly at the checkout, where waiting times inevitably accumulate. »REWE Pick&Go« addresses this challenge by offering a checkout-free and seamlessly integrated shopping experience, enabled through the use of AI, sensor technology, and computer vision. Customers benefit from a high degree of flexibility, as they can choose between using the innovative technology or opting for traditional payment methods.
