RUDi® Reusable Display
Winner
Excellence in Business to Business
Retail & Trade Solutions
Details
RUDi®, the reusable display base, is a sustainable alternative to one-way displays for presenting goods at the POS (point of sale). These are made entirely of cardboard and are disposed of after 2-3 weeks. RUDi is made of recycled plastic and is reusable. After each use at the POS, it is returned and reused. Thanks to its reusability, it has a positive CO₂ balance. It is an all-rounder that can be used to realize any conceivable display design.
The Jury‘s Statement
Disposable cardboard displays, which are discarded after brief use, place a significant burden on the environment and resources. The »RUDi® Reusable Display« presents a progressive solution by focusing on durability, reusability, and recyclability. Its modular design enables tailored adaptations and efficient use, from logistics to point-of-sale presentation. Integration into a closed-loop system not only reduces waste but also significantly improves the carbon footprint. This intelligent combination of sustainability, functionality, and economic efficiency offers a convincing response to the demands of contemporary retail concepts.
