PrimeHome-Police
Winner
Excellence in Business to Consumer
Smart Living

Credits
Development
Details
The PrimeHome policy is revolutionizing home insurance: instead of merely settling claims, it systematically prevents them through integrated prevention as a genuine insurance benefit. The concept includes a water damage prevention package valued at €1,000, a prevention budget of up to €600 every three years, personalized consulting by certified PrimeHome experts, and premium discounts for implementing preventive measures. The result: a radical shift in insurance thinking, with fewer damages and lower costs. PrimeHome makes prevention measurable, sustainably effective, and redefines modern insurance protection.
The Jury‘s Statement
The protection of residential property faces the challenge of effectively addressing increasing risks and costs caused by climate change and technological developments. The PrimeHome policy sets new standards by not only becoming active in the event of a claim but by specifically preventing damage through an integrated prevention offering. With a comprehensive safety concept that combines personal consultation, financed precautionary measures, and innovative technologies, it creates sustainable protection and reduces costs in the long term. This holistic model transforms the traditional insurance into an active companion that measurably increases residential security and protects the value of real estate. Thus, prevention is implemented economically sensibly and socially relevant.





