PORSCHE 911 SPIRIT 70. Apple Vision Pro App.
Winner
Excellence in Business to Consumer
Transformative Solutions
Details
For the launch of the third Heritage Design model, the "911 Spirit 70", Porsche is offering a new app for the Apple Vision Pro. This allows fans and customers to immerse themselves in the 1970s. They can design their dream vehicle and customise the Porsche 911 Spirit 70 step by step.
The Jury‘s Statement
Traditional product communication is often no longer enough to capture attention, foster emotional engagement and encourage interaction. The PORSCHE 911 SPIRIT 70 app translates the heritage theme into a coherent experience that emotionally engages people and makes the history tangible. Instead of mere information, a curated journey is created that connects identity, design, and community, deepening the relationship between the vehicle, drivers, and the brand. This makes change experienceable not as a break, but as a continuation. The approach demonstrates how cultural values can be communicated in a contemporary way, not by explaining them, but by letting people experience them.
