Grimm's Quest
Winner
Excellence in Business to Consumer
Travel, Sports & Outdoor Goods
Details
Grimm’s Quest brings the German Fairytale Route to life in a browser-based, mobile-optimised game. Gamified storytelling takes international travellers to places that inspired the fairytales – no need to download an app. 3D figures guide players through the game along an illustrated map, accompanying them in enchanting mini games and providing travel tips. A platform-specific social-media campaign accompanies Grimm’s Quest. Multilingualism and cross-media touchpoints provide consistent, easy access to the Route. Grimm’s Quest blends innovation and tradition, positioning the Route in the digital sphere as an exciting travel destination.
The Jury‘s Statement
The need to keep cultural treasures alive and accessible is becoming increasingly important in a digitally shaped world. Grimm’s Quest playfully combines the digital world with the German Fairy Tale Route, creating a unique experience that unites tradition and innovation. The browser-based gamification allows users to dive into a lovingly designed fairy tale world without downloading an app, where interactive 3D papercraft figures guide them through exciting mini-games and curated travel tips. The concept not only fosters the spirit of exploration but also offers a multilingual, cross-media approach that appeals to international audiences. The combination of gaming and education makes Grimm’s Quest a forward-looking solution in destination marketing, linking digital experiences with real travel incentives and thus sustainably increasing interest in the region.
