eBottle Smart Solutions
Description Steklarna Hrastnik has developed advanced glass packaging that meets the requirements of the market and at the same time solves the problem of recycling. eBottle is a smart glass packaging, equipped with reusable electronic tag, combining wireless communication via smartphone, IoT sensor elements and RBG LED features. eBottle gives brands a new and advanced opportunity to build on their brand story, follow their products, communicate with their end users, improve end user experience, and have their bottle stand out in any store or club. Brands have a direct contact with their end users and know about their user experience which, supported by data analytics, gives them the ability to target a specific individual, group or market with different marketing campaigns and sales activities. Jury statement eBottle not only packages the product but as a smart glass bottle also transports the brand world in an intimate and contemporary fashion to the end customer. This permits direct communication with consumers, creating an expanded customer experience that can reinforce the bond with the brand. An interesting, technically cleanly implemented marketing tool that promises versatile use and communication potential for modern brands.