Description Drinking water reinterpreted: get regional, filtered water 24/7 in a multi-dwelling building from a central water dispenser – just as you like it, be it chilled still, semi-sparkling or sparkling. A convenient and sustainable solution that works out cheaper on a monthly basis than average bottled water costs. We call it Heimatwasser. The business model and the brand were developed by BRITA, the experts in drinking water optimisation from Germany, and came from an innovation lab that adopted a design thinking and lean start-up approach. Here, BRITA brings together tried-and-tested water dispensers from the B2B segment into the B2C segment as a sharing model. The water dispensers are available to residential buildings with more than 30 dwellings based on a subscription model.