KELLER Markenpositionierung – Re-Defining e-Commerce
Description In over 15 years, the KELLER Group GmbH has developed into the leading contact point for high-quality sports and lifestyle products and services with the largest premium community in Europe. After the foundation of the first brand Keller Sports, KELLER has repeatedly broken new ground with the second online shop Keller x as well as the paid membership Keller Premium – and today convinces as a sports lifestyle platform for inspiration and motivation around a sporty lifestyle. By aligning all KELLER assets with the Keller sMiles sports app, KELLER is defining a completely new type of customer loyalty that rewards sporting activity rather than purchases. Motivating challenges and exclusive rewards constantly reshape this customer experience. The combination of all these services creates a unique offer for the KELLER community that cannot be compared to any other e-commerce retailer.