KÜNSTLICHE INTELLIGENZ FÜR NOCH MEHR EMOTION IM SPORT
Description
The AI technologies of the NTT DATA WALL analysed the facial expressions and posture of the players at the top golf tournament THE OPEN to analyse golf swings, the type of swings and other highlights, thus giving fans new insights into their sport. Every day 2.7 billion data points were analysed at the year’s most prestigious golf tournament to show viewers the crucial perspectives and visual statistics on the 105 sqm NTT DATA WALL. With the help of an algorithm, which analysed the sporting and emotional highlights from all camera images and audience reactions, this sporting event was as emotional and thrilling as never before. Impressive 3D animations and game data in real time offered a revolutionary viewing experience to the 237,000 visitors.
Winner
Excellence in Business to Consumer
Travel, Sports & Outdoor Goods Company NTT DATA Deutschland GmbH Development Dentsu Sports
Lex
imedia Sports Share
Travel, Sports & Outdoor Goods Company NTT DATA Deutschland GmbH Development Dentsu Sports
Lex
imedia Sports Share