Out-of-Home Kampagnenplanung in Real Time

Description Ströer Marketplace aims to make processes in planning and booking future-ready. If an innovation combines complex, data-based intelligence and ease of use, success is a given. The environment in which you reach consumers and ensure that your company prospers has become increasingly dynamic and flexible. Ströer wants its clients’ communication to be even more efficient and more prosperous – hence, the POC reduces complexity while simultaneously allowing users to change key parameters. Identifying among millions of parameters a combination that is both unique and the best possible fit for your purpose isn’t easy. With data-based OOH planning, it becomes as simple as looking at a billboard.