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TakeAway - German Innovation Award 2019

TakeAway

Description Mobility, freedom, individuality: today, these are both key words and design concepts. The trend to split the classic kitchen into mobile elements and integrate these into the living room is on the increase. A logical consequence is then to also convert the usual fixed-type fittings into new mobile units. For this reason, Ballerina is launching the innovative TakeAway to the market. The pull-out breaks apart into two pieces to form an easily portable, mobile storage instrument that can be carried to wherever its contents are needed. TakeAway is stackable and therefore represents a new and high quality continuation of the elegant shape of a classic box. This concept was developed by the designer duo Thorsten Rosenstengel and Kristina Meyer.
Winner Excellence in Business to Consumer
Kitchen Company Ballerina-Küchen H.-E. Ellersiek GmbH Development byform productdesign Share
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